Digital Guide

What is Schema.org?

chema.org is a collaborative project between the search engine providers Google, Microsoft, Yahoo and Yandex. The goal of the initiative is to standardise semantic annotation for website markup. Its affiliated website contains the Schema.org markup: a comprehensive...

read more

What is structured data?

Data structures are the bones of every website and an integral part of HTML coding since tags are used to assign various settings and features to text segments. Among other things, such adjustments allow web developers to define paragraphs, titles, lists, hyperlinks,...

read more

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) take mobile internet surfing to the next level. At least that is the idea behind Google’s recently published technology. What’s behind AMP?One of the most important characteristics of modern web development is short loading times. Since...

read more

Types of Facebook Ads

1. Photos ads One of the most common Facebook ad formats is photo ads. Photos ads appear seamlessly in the user’s newsfeed because they look like any other content post. These ads feature an image, call to action (CTA), and link to a landing page or blog post. Photo...

read more