Digital Guide

A website relaunch is when an online presence is reworked. This doesn’t necessarily mean superficial changes such as layout and design, but fundamental alterations to the website’s structure (architecture). In order to increase usability, a website relaunch focuses on...

The internet is crucial for successful marketing for both companies and the self-employed. By optimising your website and making it user-friendly, you will be more successful by encouraging customers to make a purchase that may lead to them becoming regular customers....

If you want to save a website as a PDF, there are many different free-of-charge solutions at your disposal. In addition to different programs and web browser add-ons, there are also many web apps on offer that can turn individual web pages into a PDF. Most of the...

chema.org is a collaborative project between the search engine providers Google, Microsoft, Yahoo and Yandex. The goal of the initiative is to standardise semantic annotation for website markup. Its affiliated website contains the Schema.org markup: a comprehensive...

Data structures are the bones of every website and an integral part of HTML coding since tags are used to assign various settings and features to text segments. Among other things, such adjustments allow web developers to define paragraphs, titles, lists, hyperlinks,...

Today, powerful all-rounders come pocket sized and are beginning to replace lots of different devices. Standard functions like, telephoning or sending text messages, are increasingly fading into the background. Web applications on mobile devices, however, continue to...

If your website contains a catalogue of articles and multimedia content, you should make sure that your users are able to find exactly what they’re looking for, quickly and easily, with no hassle. This means your site’s central features should include an intuitive...

Accelerated Mobile Pages (AMP) take mobile internet surfing to the next level. At least that is the idea behind Google’s recently published technology. What’s behind AMP?One of the most important characteristics of modern web development is short loading times. Since...

1. Photos ads One of the most common Facebook ad formats is photo ads. Photos ads appear seamlessly in the user’s newsfeed because they look like any other content post. These ads feature an image, call to action (CTA), and link to a landing page or blog post. Photo...

Power BI is a cloud-based business analytic solution, which is used to analyze data from a wide range of data sources. It is simple to use as well as user-friendly. The insights obtained can be shared across an organization and can be rooted in the organization’s app...

What is an LMS?Simply defined, a learning management system (LMS) is a software used to administer learning and training of various courses to one or more learners. These days, an LMS is typically a cloud-based system that allows the learners to authenticate...

Grow Your Business Online 1. Business Listing on Internet -Google My Business -Bing -India Mart -Trade India -Just Dial   etc. 2. Domain & Web Hosting -.com, .in , .co.in domain - Web hosting 3. Business E-Mail Ids - [email protected] - [email protected] 4....

Benefits of SEO to Your Business 1. SEO Leads to Better User Experience There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to...

1. Simple, No Nonsense Email Subject Lines There’s a lot to be said for minimalism – users need you to be clear and concise in your subject lines, as time is always an asset. MailChimp conducted an email subject line study and found that short, descriptive subject...

The Huge Benefit of Email Signatures from the Marketing and Sales Perspective 1. Increases brand awareness2. Makes your email look more professional3. Makes your emails more personalized4. Gives quick access to your contact details5. Provides social proof in your...

Once upon a time Google Groups was on the cutting edge of online social interactions. Today, social media is the elite. With an upgrade earlier this year, Google Groups has come out to create an identity of its own. It’s easier said than done because the age of Usenet...

There are many benefits of using Google hangouts. This is a product of Google that successfully replaced Google Talk. There are many software applications for webinars and webchats. However, hangout provides you with a lot of utilities in one application. You can use...

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your...

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.” Pinterest offers businesses a fairly unique proposition. Like other social...

Google Search Console or formerly known as Google Webmaster Tool was launched in 2006 with an aim to help various website owners in creating seo-friendly websites. It is a free service that is vastly used by owners all across the world to understand in achieving...

Are you aware of the advantages that Google Analytics can provide small business entrepreneurs? Does your small business use Google Analytics to improve your business operations? If not, now is the time to learn how this analytics tool can provide many benefits to...

Here are the five key benefits of using an SSL certificate. 1. SSL Protects Data The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can...

Now you can add your WhatsApp number to your Facebook Page. Benefits: When you connect your WhatsApp Business number you can add a button to your Facebook page helping people to communicate with your easily using WhatsApp. This can be a great strategy for lead...

    1. Google My Business is FreeOne of GMB’s best features is that it’s free! Simply click here to sign up and fill out your profile with all the needed information such as contact numbers,a website, pictures, location, etc.   If you find that your...

Top 10 Benefits of Google AdWords1. Increase Brand AwarenessBenefits of Google AdwordsIncreases Brand Awareness Earlier days, brand awareness was more or less followed a blind method, which is advertising on newspapers, billboards, radio & TV advertisement. This...

What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email...

Top 10 Advantages of Using Microsoft Outlook1. SecurityKeep Microsoft Outlook up-to-date and it will provide a good level of security. It offers junk mail filtering and blocks external content such as downloaded images, web bugs and data from strange sites. With cyber...

Skype is a hybrid instant messaging and voice chat application that allows users to connect with one another from any global location with Internet access. With over 663 million users, Skype is one of the most popular communications platforms in the world. Skype...

Email has revolutionized business communication. Entrepreneurs are no longer showing mercy on post office speed and do not have to dice on whether or not someone is in the office to receive a phone call. Businesses can save money, open effective marketing options,...

If you’re reading this blog post, you probably already know that live chat is a platform that allows you to chat directly with your website visitors. You may also be aware that while live chat and instant messenger applications (i.e. Facebook and Twitter) do share...

With the passage of time Woocommerce is becoming more and more popular among e-marketers. Basically woocommerce is an open source plugin which is especially designed to facilitate people or businesses who want to sell their products online. With the help of...

1. WP is Cost Effective Thanks to WordPress, gone are the days when creating a website will cost you an arm and a leg. WordPress designing and development is extremely cost effective. Also, the upkeep and maintenance expense is relatively cheap as you can do it...

9 Top Benefits of Using WordPress (All Major Advantages) Benefits of Using WordPress for Blog WordPress started out as a blogging platform, but these days, it’s a full-fledged content management system (CMS). Because of this, many people (including many businesses)...

Gmail is Google's free email service, accessible at mail.google.com. If you have a Google account, you already have a Gmail account. Getting an AccountIn its infancy, Gmail was available by invitation only, but now you can just sign up for an account whenever you...

A Company Page on LinkedIn is different from a Brand page on Facebook or Google+, especially in the content being shared. Everything on LinkedIn is geared towards businesses and professionals, which presents a whole different atmosphere than other social media sites....

Here are the top 10 business benefits of using Twitter: 1. Increase brand awarenessKeep up with the latest trends in your industry 2. Promote your blog content, videos, presentations, etc. 3. Boost your website SEO 4. Drive website traffic 5. Get instant feedback...

Imagine spending as little as 6 hours a week in order to increase your business's recognition, traffic, and sales with little to no cost. That's right! About 90% of marketers claimed that social media generated immense exposure for their company, and that's only one...

1. Your customers are watching more video. The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear: 92% of B2B prospects consume online video 4 billion videos are watched on YouTube every day About...

If you haven't joined Instagram, you're missing out on great marketing opportunities. If your business isn't on Instagram, here's why you might want to get your brand on the platform immediately. Since its inception, Instagram has proven to be a powerful marketing...

What is Truecaller Business Profiles? It's a new way to let people know about your company in every detail from opening hours to the website. It allows you to list important information about your company, and It's an excellent way to associate with your customers in...

Instant messaging service WhatsApp has officially launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. WhatsApp Business App was built with the small business owners in mind. With the app, businesses can interact...

Advantages of E-Commerce 1. Overcome Geographical LimitationsIf you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e.,...

1. Claim your domain. Legitimize your business with a custom URL. 2. Select your website layout. Start with something professional and make it your own. 3. Define your brand. Use the Drag and Drop Editor to customize your website’s aesthetic. 4. Add your content....

1. Choose what products to sell Just because you have dreams of an eCommerce business doesn't mean you've fully decided on what you want to sell. Maybe you have diverse interests, or maybe you're looking for an industry that offers a certain profit margin. In any...

We all know the importance of web hosting nowadays in businesses. And do not get surprised, even small and medium scale businesses have realized the worth, importance and significance of web hosting solutions offered by various web hosting companies. It isn’t enough...

When you’re running an ecommerce site, you can’t manage without a payment gateway. A payment gateway can be described as the mediator between ecommerce sites and the payment processor. The payment gateway is required to enable secure payment authorization for your...

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies...

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying...

If you are a business entrepreneur and have product or service to sell over internet, it is very significant that you have an ecommerce website. The ecommerce website is meant to be an alternative to the physical retail stores to sell goods and products. There are...

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